BodyDoc Personal Traning

Derrick approached me about designing a logo for his new personal training and fitness company, BodyDoc. I definitely wanted to steer him away from using medical imagery as no one likes going to the doctor. I wanted to create an iconic image that spoke of the journey that a client goes through when they hire a personal trainer, and this perspective "B" with the path was just the ticket. It's strong and iconic just on it's own, and is set off perfectly by the strong, forceful-yet-approachable typeface that I modified to give it an aire of weight-lifting to the otherwise slab-serif face.